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Dive into a collection of past posts and rediscover timeless content.
The prevention paradox says most harm sits in the unremarkable middle. So why does almost every instinct we have drag us toward the severe few, and is that instinct wrong?
Jun 9, 2026
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3 min read
The tools I reach for most, what justifies each one, and the "gotcha" to watch out for.
Jun 2, 2026
5 min read
What the 37% rule really tells pharma about stopping rules, sunk costs, and the behavioural traps in between.
May 28, 2026
4 min read
Five ways survivorship bias shapes results in cost-effectiveness models, NMAs, and real-world comparators
May 19, 2026
Why I left Gilead, what Von Hein Consulting does, and what doesn't change for this newsletter.
May 11, 2026
2 min read
